This speaks to the gaining popularity of Indian music :)
Check out this Youtube video.
According to the video description:
The Israeli arms firm Rafael displayed this Bollywood dance
number-based marketing video at the recently held Aero India 2009 in
Bangalore.

I *had* to validate it :) And here's the official link from StratPost.
http://www.stratpost.com/rafaels-innovative-video-marketing-for-india

Enjoy!
Susmitha (gluestick)